Adults over the age of 50 are often unhelpfully treated as one single monolithic ‘block’.
Understanding the detailed demographic and psychographic needs of older adults means better solutions for them and better profits for those providing them.
The Coachella Valley has a 160,000+ older adult population living in community, willing and able to provide feedback by phone and in person.
We help startup, early stage and mature companies ensure that their products and services are fit for purpose for each of the many older adults target markets in which they want to succeed.
Silver Moonshots in the Coachella Valley, in Southern California, is the best environment in the world for the unmet needs of the 50+ adult populations to be addressed.
We are on our way to a population of over 10 billion people by the end of the century fueled by:
Extremely high birthrates between 1945 and 1970
Much lower child mortality in almost every country
A very big “Boomer” population (76M in the US or over 400M in China)
People worldwide living longer (9% longer in 2030 than in 1980)
By 2030 over 20% of the world’s population or 2 Billion people will be over 50 years of age. In the US alone it will be over 25% or 90 million people. This population has many currently unmet needs and even more not yet even known or understood. Small and incremental efforts and change will not be enough and we need very big thinking.
We call this Moonshot thinking and we want to attract as many people as possible to this worthy cause including researchers and research institutions, philanthropists, investors, educators, ideators and entrepreneurs and, of course, 50+ adults themselves.
Our Work
Silver Moonshots seeks to create an environment which concentrates wholly on the 50+ population and its needs. Our focus is on five key areas:
