News & Research About The Aging Popuation | Silver Moonshots
634
page-template,page-template-blog-small-image,page-template-blog-small-image-php,page,page-id-634,ajax_fade,page_not_loaded,,qode_grid_1300,footer_responsive_adv,hide_top_bar_on_mobile_header,wpb-js-composer js-comp-ver-5.5.1,vc_responsive
 

Our Blog

The Silver Moonshots Blog is focused on describing the aging sector and, in doing so,high-lighting as many unmet needs and opportunities as possible across our space. This includes interesting needs and opportunities by demographic category (we are very fond of showing that issues change dramatically when companies and other organizations avoid lumping all people over 50 or 60 as one amorphous group-as the graphic below suggests) or by psychographic category, focusing on peoples highly varied interests and preferences across the sector.

Silver Moonshots today announced the debut of their research and education-focused organization focused on providing data on the growing population of adults over 50 to start-ups, companies, as well as to individuals. Led by seasoned executive and entrepreneur, Dr. Jon Warner, and supported by co-founders...

The whole concept of the so-called “beachhead market” is named after the World War 2 initiative where Allied soldiers stormed the beachheads of Normandy enabling them to subsequently control and then dominate one of the most important battles of the war. Finding your beachhead market...

The number of people over 50 in the US (and many others internationally) is at its greatest number in history and those in this age group are living longer than ever before. Despite this “perfect storm”, the focus on this large and burgeoning population has been...

When we talk about “seniors” or even “older adults” we immediately have a major definitional challenge. Who exactly are we referring to when we use this collective category? After all, even using just age as a measure, it covers people from 50 to 100 years...