The Silver Moonshots Blog is focused on describing the aging sector and, in doing so,high-lighting as many unmet needs and opportunities as possible across our space. This includes interesting needs and opportunities by demographic category (we are very fond of showing that issues change dramatically when companies and other organizations avoid lumping all people over 50 or 60 as one amorphous group-as the graphic below suggests) or by psychographic category, focusing on peoples highly varied interests and preferences across the sector.
The US census will update this for us late next year, but we know that around 115 million Americans (out of 325 million) are 50 years of age or greater. In fact we know quite a lot about this population, a few facts about which...
Although this article is undoubtedly something of a rant I firmly believe that we encounter all 3 of the problems described in the title here both individually and, at times, all at the same time. As a result, I want to describe how these problems tend to show...
As readers of my past articles are aware, it’s unusual for me to want to write a somewhat loose and exploratory piece on any subject. In the main, I’d rather dig in to the research and try to bring together the best of what has...
Silver Moonshots today announced the debut of their research and education-focused organization focused on providing data on the growing population of adults over 50 to start-ups, companies, as well as to individuals. Led by seasoned executive and entrepreneur, Dr. Jon Warner, and supported by co-founders...
The whole concept of the so-called “beachhead market” is named after the World War 2 initiative where Allied soldiers stormed the beachheads of Normandy enabling them to subsequently control and then dominate one of the most important battles of the war. Finding your beachhead market...
The number of people over 50 in the US (and many others internationally) is at its greatest number in history and those in this age group are living longer than ever before. Despite this “perfect storm”, the focus on this large and burgeoning population has been...
When we talk about “seniors” or even “older adults” we immediately have a major definitional challenge. Who exactly are we referring to when we use this collective category? After all, even using just age as a measure, it covers people from 50 to 100 years...
Its old news that the very large “Boomer” generation (16 million in the UK, 76 million people in the US or 440 Billion in China, for example) is retiring at a rate of 10,000 people a day in the United States (and will continue to...
Before we consider the lack of investment side of this question, let’s define what we mean by the “longevity economy”. This is a relatively new term, which applies to people who are 50 years of age or more. By the end of 2017, there were...
