We believe that we need to accumulate good data, conduct intelligent research and turn this into insightful information upon which we can build interesting and/or compelling future solutions.
Activities: We conduct both general research about the older adult community and specific customized information either in particular categories (such as Consumer, Mobility, Social or Healthcare needs) or according to specific needs from a client or startup enterprise. This may be about a demographic category (Hispanic females aged 70-80 for example) and/or about a series of psychographic categories (Single men who regularly attend senior centers for example).
We write articles, white papers and reports on the 50+ sector, focused wholly on its unmet needs and opportunities for innovation and technology to make life better.
Activities: As issues, challenges, opportunities, pains and gains in the 50+ adult community are uncovered our regular publishing aims are to promote the unmet needs as widely as possible to ideators and entrepreneurs and other organizations that can work in partnership to start to come up with new thinking and possible solutions. In addition, publications help to stimulate further debate and discussion and perhaps lead to more funding and resources to tackle identified issues.
Access to capital is a challenge for everyone trying to take a new path or approach or launch a startup and we aim to connect entrepreneurs with funding sources.
Activities: Silver Moonshots staff already have good connections with high net worth individuals, angel groups, venture capital firms, funds and other resources that are already interested in the 50+ space and are willing to make seed and later stage investments. We help worthy startups to connect with these investors to both discuss their potential solutions (and gain valuable feedback) as well as get the best possible chance of gaining funding.
All of these issues exist in the Coachella Valley and interventions and the learning from proposed solutions (successful or otherwise) can readily be extrapolated to wider communities such as an entire State, the US as a whole, other countries or even the world.
Silver Moonshots is research based and seeks to surface major Moonshot challenges in the older adult population and then encourage startups and other organizations to commit time and money to come up with solutions that can really scale.
Our efforts are therefore on creating solid base data and then a supportive environment to encourage people’s efforts. This supportive climate will consist mainly of mentoring and coaching-both in person and virtually using advanced communication technology.
Our efforts are to focus on a range of unmet needs, challenges and opportunities that the 50+ adult space offers in 4 major areas: